Propane

Campaigns

ASS Calculator

Log 14-day challenge runs, diagnose KPI constraints, and model funnel improvements.

04 - Ad Campaign Data

Ad Spend (£)

Impressions

Link Clicks

Leads

In FB Group

Email Open Rate (%)

Email Click Rate (%)

Attended Pitch

Sales

Initial Price per Sale (£)

Monthly Recurring Price (£)

Lifetime Months (avg)

KPI Results

CPM

n/a

Target: £5-15

CPC

n/a

Target: £1-3

Link CTR

n/a

Target: 0.5-1%

CPL

n/a

Target: £3-6

Landing Page %

n/a

Target: >15%

FB Group Join %

n/a

Target: >50%

Sales Conversion

n/a

Target: >5%

Revenue

n/a

Profit / Loss

n/a

Earn / Lead

n/a

D1 ROI

n/a

Target: >1x

Lifetime ROI

n/a

Target CPL Needed

n/a

To break even

Challenge run log

Save each run after entering actual campaign data, then compare outcomes over time.

No challenge runs logged yet.

Simulator

Adjust each funnel stage to model what-if improvements. Chain: Spend to CPM to clicks to landing page rate to leads to conversion to revenue.

Impressions

7,143

Link Clicks

Leads

Sales

Ad Spend (£)300

CPM (£)42

Link CTR %0.86

Landing Page %37

FB Group Join %30

Sales Conversion %5

Retention %80

Initial Price per Sale (£)997

Monthly Price (£)97

Impressions

7,143

Link Clicks

Leads

Sales

Revenue

£1,133.02

Profit / LossPROFIT

£833.02

Projected MRR

£551.17

Projected £833.02 profit on £300 spend - 2.8x ROI. Scale up spend to grow.

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