Route Matrix

Clarify the right route before committing time, cash, and energy to it.

Answer two short questions to land on the right growth route.

Step 1

Do you have cash to spend on ads (around 500 a month or more)?

Step 2a

Do you have an audience?

Step 2b

How many 1-to-1 clients do you have?

Routes

Route 3

The Ghost

No cash for ads

No audience yet

Simulate ads with the Organic Group Method

Route 2

The Celebrity

No cash for ads

Has an audience

Run an Organic Funnel Test

Route 4

The Gambler

Has cash

No or few clients

Go straight to ads

Route 1

The Apprentice

Has cash

1 to 9 clients

Use Organic Skimming

System plus ads

The Architect

Has cash

10 or more clients

Build an Automated Selling System and add ads

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